A good painter website shows your own finished work in galleries split by interior, exterior and commercial, explains how you prepare and protect a house, and puts a quote form that asks for rooms, surfaces and timing one tap away. It names the suburbs you paint in, loads fast on a phone and connects to your Google Business Profile.
The 7 essentials
- Galleries of your own finished work, split into interior, exterior and commercial. A customer is judging your cut-in lines and your finish before they ring, so show them. Real jobs, not stock images, and ask the owner before you post their home.
- A quote form built for painting jobs: interior or exterior, which rooms or areas, what surfaces, the suburb and when they want it done. It lets you give a rough answer without a site visit for every enquiry.
- A plain-words section on prep: how you wash, scrape, patch, sand, prime and protect floors and furniture. Prep is the part a customer cannot see and the reason one quote costs more than another.
- Separate pages for the work you want more of: interior, exterior, roof and gutters, commercial and strata, plaster repairs. A homeowner searches for "exterior house painting", not for "painting services".
- Click-to-call on every page: a tap-to-ring number in the header, so a customer standing in a room they want repainted can reach you from their phone.
- Your service area: the Melbourne suburbs you really paint in, named on the page and matched to your Google Business Profile.
- Real reviews and a connected Google Business Profile, so you show up for "painter near me" searches and a customer can see what other people said about the job.
Show the finish, not just the colour
Painting is the most visual of the trades, and the customer is judging neatness from a photo. A good gallery groups work by what the customer wants next: an interior set (walls, ceilings, trims, doors), an exterior set (weatherboard, render, fences, roofs) and a commercial set. Add one line under each photo saying what the job was and how long it took. Before-and-after pairs work well because they show the prep, not only the final coat.
A quote form that asks the right questions
Consumer Affairs Victoria tells homeowners to get at least three quotes on the same detailed description of the job (Consumer Affairs Victoria: home improvements costing $10,000 or less). So your site is competing with two other painters for the same shortlist. The painter whose form is quick and clear usually gets the first call back. Keep it to these fields:
- Interior, exterior or both
- Which rooms or areas, and roughly how big
- Surfaces: plaster, weatherboard, brick render, timber, roof
- Suburb
- When they want it done
- Name and phone number, with photos if they have them
What Victoria requires of painters, and what it doesn't
In Victoria you do not have to register with the Building and Plumbing Commission (BPC) for a job that involves only painting. The rule changes when painting is combined with another listed skill, such as plastering, on a job worth more than $10,000 including labour and materials: then the tradie must be a registered building practitioner (Consumer Affairs Victoria: becoming a registered building practitioner). Asbestos removal is a separate matter, because most of it must be done by a licensed asbestos removalist. So do not put "asbestos sheeting removal" on a service page unless you hold that licence.
The BPC also registers a painting-only class, Domestic Builder (limited to painting and decorating) (Victorian Building Authority: what is domestic building work). If you hold a registration or insurance, say so on the site, because customers are told to check. If you do not hold one, do not imply it. This is general information, not legal advice, so confirm your own obligations with the BPC.
What a painter website should not be
Most painter sites fail in one of three ways. They list "painting services" as one line, so Google has no page to match a search for exterior house painting or commercial painters. They show a handful of dark phone photos with no caption, so the customer cannot tell the finish from a rushed job. Or they send every enquiry to a generic contact page, so the customer has to type out the job from scratch. Fix those three before you worry about design polish.
How much should a painter website cost in Australia?
| Option | Typical cost | Timeline | Service pages | Local SEO setup |
|---|---|---|---|---|
| DIY (Wix/Squarespace) | A subscription plus your own time | Weeks, if you finish it | You write and lay them out | Not included, has to be set up yourself |
| Local freelancer | $1,500 to $3,000+ | Weeks to months | Depends on the freelancer | Often an extra cost |
| Scalesites | $750 (5-page) or $500 (3-page) | 2 weeks | Included | Included, plus Google Business Profile connection |
The 5-page site suits most painters: home, services, gallery, about and contact leave room for interior and exterior work to sit on pages of their own. That is our most popular $750 package. The $500 3-page site covers the essentials if you are just starting out, and a 10-page site is $1,190 if you want separate commercial, strata, roof and feature-wall pages. Not sure which fits? The instant website quote builds your price in about a minute, extras included.
Built for painters from the start
A Scalesites painter website puts your finished work, quote form, each kind of job and your suburbs on the page, with local SEO and a connected Google Business Profile. See the painter website page or get a free preview before you pay anything.
Summary
A good painter website shows your own finished work in galleries, explains your prep in plain words, and asks for the rooms, surfaces and timing in the quote form. It names your suburbs and puts a phone number one tap away. Scalesites builds one for $750 (5-page, most popular) or $500 (3-page), live in 2 weeks.
Frequently asked questions
Do painters need a licence in Victoria?
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Consumer Affairs Victoria says you do not have to register with the Building and Plumbing Commission for a job that involves only painting. Registration is needed if you combine painting with another listed skill, such as plastering, on a job over $10,000, and most asbestos removal needs a licensed removalist. This is general information, not legal advice. Check with the Building and Plumbing Commission.
How much does a painter website cost in Australia?
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A local freelancer typically charges $1,500 to $3,000+. Scalesites builds a painter website for a flat $750 (5-page) or $500 (3-page), live in 2 weeks, with no lock-in contract. A 10-page site is $1,190.
What pages does a painter website need?
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At minimum: home, services, about and contact. A 5-page site adds a gallery of your finished work, and a larger site can give interior, exterior, roof, commercial and strata painting a page each so each one can be found on its own.
What should a painting quote form ask?
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Interior or exterior, which rooms or areas, the surfaces, the suburb and when the customer wants the job done. Those fields let you give a rough answer without a site visit for every enquiry.
Do painters actually need local SEO?
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Yes. "Painter near me" and suburb searches are how most homeowners find one. Local SEO setup and a connected Google Business Profile are what make the site show up for those searches, not just look good once someone finds it.
How fast can a painter website go live?
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Two weeks from payment with Scalesites. You see a free preview built with your own business name and content before you pay anything.
Is there a lock-in contract?
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No. You own the site and domain outright. Hosting and management is an optional $99/month add-on you can cancel any time.
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