A good tradie website loads fast on a phone, makes your trade and service area obvious, and turns visitors into calls. The essentials: a clear headline, your services, your suburbs, real photos, reviews, click-to-call, a simple quote form, and local SEO so you show up on Google.
The 8 essentials
- A clear headline: your trade and the area you cover, above the fold.
- Your services: what you do, in plain words a customer would search.
- Your suburbs: the areas you work, so you rank for local searches.
- Real photos of your work, not generic stock images.
- Reviews or testimonials: proof you do good work.
- Click-to-call: a tap-to-ring phone number on every page.
- A simple quote form: short, so people actually fill it in.
- Local SEO setup: on-page basics plus a Google Business Profile connection.
What to avoid
- Slow pages: most visitors leave a site that's slow on mobile.
- Stock photos of other people's work: they read as fake.
- Hiding your phone number or price. Make it easy to act.
- Walls of text: lead with the outcome, keep it short.
How many pages do you need?
Most trades find five pages covers everything (home, services, your work, an extra service, and contact), which is our most popular $750 package. A 3-page site for $500 does the essentials if you want to start lean.
Built right from the start
Every Scalesites build covers these essentials: mobile-first, local SEO and Google-ready. See them applied to electrician website design, websites for plumbers and websites for concreters, or get a free preview of yours before you pay anything.
Summary
A good tradie website loads fast on a phone, makes your trade and service area obvious, and turns visitors into calls. The essentials are a clear headline, your services and suburbs, real photos, reviews, click-to-call, a short quote form and local SEO.
Frequently asked questions
What's the single most important thing on a tradie website?
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That it's obvious what you do, where you work, and how to reach you, fast and on a phone. If a visitor can't tell within a few seconds, they'll move to the next tradie.
Do I need photos of my own work?
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Yes. Real photos of your finished jobs build trust and set you apart from sites using stock images. They don't need to be perfect. A few good phone photos go a long way.
Will a good website help me rank on Google?
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It's the foundation. A fast, mobile-first site with your services, suburbs and local SEO setup, connected to your Google Business Profile, is what gets you showing up for “[trade] near me”.
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