A good tradie website loads fast on a phone, makes your trade and service area obvious, and turns visitors into calls. The essentials: a clear headline, your services, your suburbs, real photos, reviews, click-to-call, a simple quote form, and local SEO so you show up on Google.
The 8 essentials
- A clear headline — your trade and the area you cover, above the fold.
- Your services — what you do, in plain words a customer would search.
- Your suburbs — the areas you work, so you rank for local searches.
- Real photos of your work — not generic stock images.
- Reviews or testimonials — proof you do good work.
- Click-to-call — a tap-to-ring phone number on every page.
- A simple quote form — short, so people actually fill it in.
- Local SEO setup — on-page basics plus a Google Business Profile connection.
What to avoid
- Slow pages — most visitors leave a site that's slow on mobile.
- Stock photos of other people's work — they read as fake.
- Hiding your phone number or price — make it easy to act.
- Walls of text — lead with the outcome, keep it short.
How many pages do you need?
Most trades find five pages covers everything — home, services, your work, an extra service, and contact — which is our most popular $750 package. A 3-page site for $500 does the essentials if you want to start lean.
Built right from the start
Every Scalesites build covers these essentials — mobile-first, local SEO and Google-ready. Get a free preview of yours before you pay anything.
Frequently asked questions
What's the single most important thing on a tradie website?
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That it's obvious what you do, where you work, and how to reach you — fast, on a phone. If a visitor can't tell within a few seconds, they'll move to the next tradie.
Do I need photos of my own work?
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Yes. Real photos of your finished jobs build trust and set you apart from sites using stock images. They don't need to be perfect — a few good phone photos go a long way.
Will a good website help me rank on Google?
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It's the foundation. A fast, mobile-first site with your services, suburbs and local SEO setup — connected to your Google Business Profile — is what gets you showing up for “[trade] near me”.