A good electrician website shows your REC number, lists each service in plain words (switchboards, EV chargers, lighting, emergency call-outs), names the suburbs you cover, and gets a call or quote request in one tap. It should load fast on a phone, connect to your Google Business Profile, and go live in weeks, not months.
The 7 essentials
- Your REC number, visible. In Victoria it is a legal requirement on advertising, not just a trust signal (see below).
- Click-to-call on every page: a tap-to-ring number in the header, and a clear line on whether you take emergency or after-hours calls.
- Each service in plain words: switchboard upgrades, EV charger installs, lighting, power points, safety switches and fault finding. A homeowner searches for the job, not for "electrical services".
- Who you do it for: homes, small commercial, or both, so the right customer knows they are in the right place.
- Your service area: the Melbourne suburbs you actually work in, named on the page.
- Photos of your own finished work: a switchboard before and after, a tidy EV charger install, a lighting job. Real jobs, not stock images.
- A short quote form and a connected Google Business Profile, so you show up for "electrician near me" searches and the enquiry is one step away.
Show your REC number: it is a rule, not a nice-to-have
Energy Safe Victoria says a registered electrical contractor must display their REC number on any advertisement, notice or statement that says they conduct, or are willing to conduct, electrical contracting work (Energy Safe Victoria: Registered Electrical Contractors). A website is an advertisement, so the number belongs in the header or footer of every page, next to your phone number. It also helps customers: ESV keeps a public register where anyone can look an REC up, and a visible number tells them you expect to be checked. This is general information, not legal advice, so confirm your own obligations with Energy Safe Victoria.
What an electrician website should not be
Most electrician sites fail in one of three ways. They list "electrical services" as a single line, so Google has no page to match a search for an EV charger install. They bury the phone number on a contact page, so an emergency visitor leaves. Or they hide the suburbs, so nobody can tell whether you cover their street. Fixing those three does more than any amount of design polish.
How much should an electrician website cost in Australia?
| Option | Typical cost | Timeline | Service pages | Local SEO setup |
|---|---|---|---|---|
| DIY (Wix/Squarespace) | From ~$25/month (illustrative) | Weeks, if you finish it | You write and lay them out | Not included, has to be set up yourself |
| Local freelancer | $1,200–$3,000+ | 4–12 weeks | Depends on the freelancer | Often an extra cost |
| Full-service agency | $3,000–$5,000+ | 6–12 weeks | Yes, usually | Usually included, at a higher price |
| Scalesites | $500 (3-page) or $750 (5-page) | 2 weeks | Included | Included, plus Google Business Profile connection |
The 5-page site suits most electricians: home, services, about, gallery and contact leave room to list switchboards, EV chargers and lighting separately. That is our most popular $750 package. The $500 3-page site covers the essentials if you want to start lean, and a 10-page site is $1,190 if you want a page for every service and a lot of suburbs.
Built for electricians from the start
A Scalesites electrician website puts your REC number, click-to-call, each service and your suburbs on the page, with local SEO and a connected Google Business Profile. See the electrician website page or get a free preview before you pay anything.
Summary
A good electrician website shows your REC number, lists each service separately, names your suburbs, and puts a phone number one tap away. It should load fast on a phone and connect to your Google Business Profile. Scalesites builds one for $750 (5-page, most popular) or $500 (3-page), live in 2 weeks.
Frequently asked questions
Do I have to put my REC number on my website?
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In Victoria, Energy Safe Victoria says a registered electrical contractor must display their REC number on any advertisement that says they do, or will do, electrical contracting work. A website counts as advertising. This is general information, not legal advice. Check with Energy Safe Victoria.
How much does an electrician website cost in Australia?
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A local freelancer typically charges $1,200–$3,000+, an agency $3,000–$5,000+. Scalesites builds an electrician website for a flat $500 (3-page) or $750 (5-page), live in 2 weeks, with no lock-in contract.
What pages does an electrician website need?
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At minimum: home, services, about and contact. A 5-page site adds a gallery of your own work, and a larger site can give switchboards, EV chargers and lighting a page each so each one can be found on its own.
Do electricians actually need local SEO?
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Yes. "Electrician near me" and suburb searches are how most homeowners find one. Local SEO setup and a connected Google Business Profile are what make the site show up for those searches, not just look good once someone finds it.
How fast can an electrician website go live?
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Two weeks from payment with Scalesites. You see a free preview built with your own business name and content before you pay anything.
Is there a lock-in contract?
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No. You own the site and domain outright. Hosting and management is an optional $99/month add-on you can cancel any time.
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