For most tradies, a website beats a Facebook page for getting found and winning work. A Facebook page is great for showing recent jobs, but it rarely ranks on Google for “[trade] near me” and you don't own it. A website is the asset you control — and the two work best together.
The short version
A Facebook page rents you an audience on someone else's platform. A website is the asset you own — the one most likely to show up when a local searches Google for your trade. Use both, but make the website the hub.
| Facebook page | Your own website | |
|---|---|---|
| Shows up for “[trade] near me” on Google | Rarely | Yes, with local SEO |
| You own and control it | No — the platform does | Yes, outright |
| Looks professional to a new customer | Sometimes | Yes |
| Connects to Google Business Profile | Limited | Yes |
| Works as a 24/7 quote request | Clunky messaging | Built-in contact form |
| Cost | Free | $750 (5-page) · $500 (3-page) |
Where a Facebook page wins
It's free, it's quick for posting recent jobs, and it gives social proof through followers and comments. For staying in touch with past customers, it's hard to beat.
Where a website wins
It ranks on Google for your trade and suburbs, it looks credible to someone who's never met you, it connects to your Google Business Profile, and it turns a search into a phone call or quote request day or night. And you own it — no platform can switch it off.
Best setup: use both
Keep posting your work on Facebook, but point it all back to a website you control. The website does the heavy lifting on Google; the Facebook page keeps you front of mind.
What a website costs
A 5-page site is $750 — our most popular — and a 3-page site is $500, both flat, live in 2 weeks, no lock-in. See the pricing or get a free preview first.
Frequently asked questions
Can't I just use Facebook for free?
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You can, and it's worth keeping. But a Facebook page rarely shows up when someone Googles your trade in your suburb, and you don't own it. A website is the asset you control and the one most likely to turn a local search into a call.
Will a website show up on Google when a Facebook page won't?
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Usually, yes. A website set up for local SEO targets your trade and suburbs directly, which a Facebook page can't do well. It also connects to your Google Business Profile to help you appear in the local map results.
Do I need both?
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It's the strongest setup. Use Facebook to post recent jobs and stay in touch, and a website as the hub that ranks on Google and captures quote requests.